The examples of viral marketing campaigns are endless. But the question is: By knowing exactly who it wanted to reach, Dove was able to create a viral campaign that resonated with its target demographic. Some people go to the gym after watching a motivational sports movie.
The feelings that you get after seeing, hearing or reading something that strikes an emotional chord influences your behavior. Psychologist Robert Plutchik is known for his wheel of emotions concept pictured above. Integrating these different emotions into your content can help your message resonate more effectively with your audience. Everything from the dark and eerie visuals in the beginning of the video to the uplifting scenes toward the end pull at your emotions. The video touched on almost all eight of the emotions outlined by Plutchik.
Start thinking of how you can incorporate more emotional visuals and words into your content to help increase the chances of going viral. The concept is very simple but extremely effective. Dropbox built in a feature that gives users free storage space by referring other users to the service. That incentivized people to share the tool.
Companies like Uber and Airbnb have used similar strategies as well. When it was first released, not just anyone could get an account.
Editorial Reviews. About the Author. Wesley Fryer is a digital learning consultant, author, digital storyteller, educator and change agent. With respect to school. Playing with Media: simple ideas for powerful sharing [Wesley A Fryer, Rachel C Fryer] on loewen-group.com *FREE* shipping on qualifying offers. We need to play.
It was done on an invite-only basis. In order to gain access, people took to Twitter and forums begging to get an invite from people who had access. That exclusivity made people want a profile even more, which increased the number of people talking about the new social network all across the web. The lesson to take from Dropbox, Uber and Google is to ask for the share and people will be more likely to do it. Engagement is key for making content go viral on social media.
User generated content takes engagement beyond just sharing and makes it interactive. Instead of just Tweeting out a link to a graphic that your company made, users are Tweeting content that they made while promoting your campaign at the same time. The more people that start sharing user generated content, the wider reach your campaign will have.
Put the power in the hands of your audience. Creating highly relevant and useful content is an easy way to increase the chances of going viral. Notice that all of the headlines and content are very direct, clear and actionable. Not only are the children not discovering something for themselves through a bodily-kinesthetic activity, we are tricking them into falsely believing ideal gases condense into liquids.
How did thousands of educators and scientists vet this activity without any of them raising a red flag? Nuclear fusion is a naturally occurring reaction.
In the center of a star, the gravitational forces generated by the mass of the star are strong enough to overcome the electrostatic forces pushing positively-charged atomic nuclei apart—and if the distance between two atomic nuclei is small enough, they fuse together and energy is released. To ignite a nuclear fusion reaction, all we need is a cloud of hydrogen gas with sufficient mass. Seymour Papert and Alan Kay theorize that, for a Mathland or a culture of powerful ideas to emerge, all we need to do is seed the environment with enough of the needed materials.
Once a critical mass of materials has been achieved, gravity takes over, nuclear fusion begins, and the cloud becomes a star. But the question remains: How do we build those materials? As long as we keep producing neutrinos instead of the materials we need, a Mathland or a culture of powerful ideas will never be born. I am a careful and curious fellow.
I feel the need to test if my materials can actually ignite and sustain a nuclear fusion reaction. How do individual people interacting with individual materials in their immediate environment cause a new culture of powerful ideas to emerge?
There are two basic techniques scientists use to artificially produce nuclear fusion in the lab so they can study it. In the first technique, some material is confined in a small space, and it is then heated and compressed. In the second technique, a few hand-picked materials are accelerated close to light speed and smashed together.
Simply by playing with this model, with no instruction or guidance, children would make numerous discoveries on their own: If I wanted to artificially accelerate this natural process in the classroom, I would start by organizing the classroom as a scientific community. The students would naturally use the model to develop hypotheses, conduct experiments, analyze results, and draw conclusions.
The scientific process is iterative. Theories are extended, generalized, and improved over time. When I say we act as a scientific community, I mean we work together to develop an integrated set of coherent theories we are continuously testing and revising. But I have written an article describing the first particle accelerator I built as a second-year teacher.
I can see three interrelated processes at work when nuclear fusion occurs. The first process is the discovery of the powerful ideas in the material itself. Ideally, there are many powerful ideas to be discovered and some of those ideas are more general or build on top of others. The second process is the development and functioning of the scientific community. This is where we learn to debug our ideas and theories, enabling us to create powerful ideas regardless of the material. And the third process is the discovery of a set of powerful ideas about ourselves:.
Based on the argument that people have a limited amount of time to spend on the consumption of different media, Displacement theory argue that the viewership or readership of one particular outlet leads to the reduction in the amount of time spent by the individual on another. You can capture several clips, then rearrange them, add a soundtrack, and let the app tweak the colour and de-wobble your footage. In the forward to Mindstorms , he shares how he constructed the intellectual structures he used later in life to make sense of math by playing with and thinking about gears as a child. Another example is the ongoing Free Tibet Campaign , which has been seen on numerous websites as well as having a slight tie-in with the band Gorillaz in their Gorillaz Bitez clip featuring the lead singer 2D sitting with protesters at a Free Tibet protest. Wesley Fryer August 15, 0.
Inside a star, nuclear fusion passes through several stages. Initially, hydrogen atoms fuse together to form helium atoms. Then, helium atoms fuse together to form carbon atoms. Eventually, heavier elements are formed.